The charming Pillar of Amér

Have you ever seen the glory of a fort or a palace which carries the history going back to the times of the kings and queens?? As we enter the premises of a fortress, we sense an aroma in the air which carries with it a scent of the past which can still be felt and breathed. The paintings, the arches, the ancient stories hidden behind every piece of architecture speak for themselves and make us feel awestruck by the beauty and opulence which we have been surrounded with for ages.

As we grew up seeing and being amazed by these monuments and palaces, the dream to create something equally beautiful and royal grew bigger. This dream took the shape of reality with the wonderful creation of the new collection Amér by Birdhichand Ghanshyamdas Jewellers.

 

The esteemed royalty and architectural charm of the fort of Amer of Rajasthan has been meticulously carved and replicated in this elegant pair of earrings by the collection Amér. These earrings have been inspired by the majestic pillars of the fort, whereby they have been adorned with white diamonds, natural basara pearls and diamond polkis.

Feel royal and grace yourself with these earrings from Birdhichand Ghanshyamdas Jewellers, Store at 9, Laxmi Complex, M.I. Road, Jaipur, 302001 Ph. 14123792283+911412379226  http://www.bgjewellers.in http://www.facebook.com/birdhichand,http://www.twitter.com/birdhichand

Birdhichand Ghanshyamdas Jewellers unveil their new collection Amér at IIJW Delhi 2013

Friday, April 12, 2013

The Delhi edition of India International Jewellery Week (IIJW) was a magnificent success due to the great enthusiasm and the outstanding performance by the designers and participants from the jewellery fraternity.

Birdhichand Ghanshyamdas Jewellers unveiled their new range ‘Amér’, inspired by the forts and palaces of Rajasthan, at the IIJW, 2013.

Being the only jeweller from Jaipur, Birdhichand once again raised the bar with a life-sized facsimile of a train complete with lavish arching ironwork. The 3D projection of the railway station and the sound of the engine left the audience awestruck and added an astonishing charm to the event. The graceful female models could be seen through the train windows, commenced the show by descending on to the station in the Indo-western attires with the mesmerizing jewellery.

The show featured signature pieces from the new collection “Amér” embellished with white and natural fancy colored yellow canary and precious pink diamonds in full cut, rose cut and uncut shapes. They are further adorned with lush green emeralds, natural basara pearls and rubies.

The main essence of the collection is felt in the varied motifs designed in the shape of pillars, arches and the like to give a deep insight into the legacy of Rajasthan’s architecture.

The showstopper for the evening was the former Miss Universe and the stunning Bollywood actress, Lara Dutta. With a spell of style in her charismatic royal blue gown, she walked the ramp with Creative Director, Mr Yash Agarwal wearing dazzling jewellery from the Amér collection. She looked extremely gorgeous with the exquisite necklace bejeweled with white diamonds and green emeralds.

Birdhichand Ghanshyamdas Jewellers is one of the pioneering luxury jewellery brands in India. At this jewellery house, each collection is adorned with astounding quality. Their ‘Adrishya’ and ‘Aranya’ collection, launched at IIJW 2011 and IIJW 2012 respectively, are already well established brands with contemporary designs. Birdhichand has participated in all editions of IIJW till date.

Leading Indian choreographer Lubna Adam immaculately choreographed the show.

Birdhichand Ghanshyamdas to unveil their new collection Amér at IIJW 2013 New Delhi

Birdhichand Ghanshyamdas Jewellers has emerged as one of the pioneering luxury jewellery brands in India. At this jewellery house, each exquisite piece is embellished with a range of colored gemstones in dreamy hues, highly polished diamonds with fancy colors, shapes and cuts, all set in gold with astounding quality.

Mr Yash Agarwal, the Creative Director, is the brain behind the main collections. Noor, is the company’s solitaire diamond line, Hunar is kundan, minakari and enamel jewellery that explore the myriad festive colors of Rajasthan, Adrishya, translates to “invisible” in Sanskrit, is a series of pieces with precious stones imbedded in near invisible gold settings, and Aranya, launched in IIJW 2012, is a range inspired from nature with birds and animals as motifs.

Birdhichand Ghanshyamdas Jewellers is all set to catch your eyes with its new scintillating collection; Amér. This time the new jewellery range unwinds and takes you away to an era where the royals of Rajasthan resided. The fort of Amer in Jaipur which is the main inspiration for this collection speaks of the lifestyle and opulence witnessed and lived by the royal folks of those times. The mighty pillars, the skilful paintings, the beautiful arches have all been admired by the designers and the dream of replicating them has been carved into the intricate motifs of Amér.

The fort of Amer is indeed one of the most marvelous paradigms which demonstrate the beauty and symphony of Hindu, Mughal and colonial architecture, and this splendor has been wonderfully captured in the jewels of Amér. The new range of Amér weaves in a saga of historical romance and passion through its astounding jewellery embedded with canary yellow diamonds. Where a pair of dazzling earrings takes the shape of the gorgeous pillars of the fort, a royal necklace is embellished with the motif of Lord Ganesha inspired by the Ganesh pole gate. Besides these, an array of bracelets, earrings, necklaces gives an insight into the rich legacy of Rajasthan which might be unspoken of but can be felt and seen in the aura of Amér.

Birdhichand Ghanshyamdas Jewellers are all set to launch their new collection Amér at IIJW Delhi on 12th April at 7.00 PM, Hall no. 18, Pragati Maidan, New Delhi  . This occasion will be graced by the former Miss-Universe and the stunning Lara Dutta as our showstopper.

Birdhichand Ghanshyamdas Jewellers : Vogue Advertorial April 2013

Taking inspiration from the fort of Amer, and other magnificent palaces in the imperial state of Rajasthan, Birdhichand Ghanshyamdas Jewellers bring forth a fresh breath of air in the form of its new collection Amér.

Amér, as the name reveals, is an epitome of royalty, class and grandeur. While rendering a beautiful tribute to the architectural charm of palaces, Amér weaves in a saga of historical romance and passion through its astounding jewellery embedded with canary yellow diamonds.

Birdhichand Ghanshyamdas Jewellers in Vogue Advertorial April issue 2013

Emerald Green: Color of the year 2013

Lively, happy, Lush…a color which will make your eyes sheen with green, Emerald !!

This radiant and bright gemstone is representative of planet Mercury. Emeralds are basically green in color and they disperse a greenish kind of glow when held in light. They are various shades of emerald like peacock green, parrot green, sandal green, transparent green etc which are used in making a diverse range of designs of jewellery.

Apart from being a beautiful gemstone, emerald is also known to be the symbol of communication and love. The shining emerald as a gift from a lover boosts the luck of the native. This gemstone of elegance and beauty enhances your sense of well-being, balance and harmony.

At Birdhichand Ghanshyamdas Jewellers, these dazzling jewels are embedded and carved into varied motifs in all the collections. This stunning pair of earrings from Aranya, with peacock motif is intricately designed with diamond polkis, white diamonds and yellow canary diamonds has an emerald drop which charms you at the first sight.

The emeralds that bind together in this extravagantly carved necklace from Hunar gives you a feel so royal that cannot be expressed in enough words but can be felt deep inside your soul. Come forth and find these sparkling emeralds in varied earrings, bracelets, necklaces, rings in all the special collections at Birdhichand Ghanshyamdas Jewellers.

 

Perfect bridal jewellery this season

For every bride, her wedding trousseau is considered incomplete without that perfect jewellery set that makes her look priceless on her big day. So what’s shimmering this season?

The best friend

This year diamonds have made a comeback as women are now experimenting with contemporary and unique designs. The Indian bride is now open to using diamonds and platinum in her wedding trousseau as opposed to gold. The ‘Noor’ collection by Birdhichand will make you feel like a floating angel as you walk in your beautiful bridal dress. And with the  options like colored stones and dazzling diamonds from Birdhichand, they have become better than a best friend for today’s girls.

Old is ‘gold’

Although contemporary designs are in vogue, a touch of tradition always adds a charm. What can be more touching than being able to wear a timeless piece from Hunar, the kundan polki collection with flawless work from Birdhichand Ghanshyamdas jewellers ??

Royal Pearls

Pearls always manage to look regal, and if you want to keep it simple, nothing works like a beautiful pearl hung in a pair of earrings or pendant. With changing trends, pearls have been beautifully combined with diamonds to make really vibrant and sophisticated jewellery.

 

So sparkle at your wedding this season with jewels from Birdhichand Ghanshyamdas Jewellers.

“Elegance Personified”

Birdhichand Ghansyamdas Jewellers were covered in Jodhpur Polo Magazine in January 2013.