A drive through the gleaming lanes of past with Birdhichand.

With flying colours, 2018 brought along with it new shades of success, creativity and grandeur for Birdhichand. Here we stand today, taking you through a series of flashbacks down the memory lane!

The biggest highlight for Birdhichand in 2018 turned out to be the launch of our new logo. Over the years, we crossed many milestones but in 2018, we took a step further with our new showroom at New Delhi. Further along the timeline, we took the pleasure in being associated with various divas of the Star City through movies like Veere Di Wedding and various celebrity endorsements including the association with Kareena Kapoor Khan, Sonam Kapoor, Huma Qureshi, Kangana Ranaut, Hasleen Kaur, House Of Masaba and many more.

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In September 2018, we marked another moment of success with the grand launch of our tribute to the unforgettable jewels of royal India- Delhi Durbar Collection at Taj Vivanta, New Delhi where the most gracious Sonam Kapoor walked the ramp for Birdhichand. We also played a part in a charity show with Pratham UK.

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The year also brought along a saga of Vogue Wedding Shows at Delhi, Mumbai, Hyderabad, and Chandigarh along with an array of print media visibility including magazines and newspapers like Vogue Wedding Book, Brides Today, L’Officiel, Hello!, Blackbook, Adorn, India Today Spice, Jet Wings, Conde Nast Traveller, The Morning Standard, Dainik Bhaskar and Rajasthan Patrika.

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Finally, the end of this magical year was marked with the launch of the Delhi Durbar Collection at the biggest jewellery show- The Jaipur Jewellery Show!

The year 2018 has added a number of feathers to Birdhichand’s cap. Looking to a brighter year ahead!

Happy New Year!


Birdhichand unveils ‘Delhi Durbar’ in an art-filled flamboyant show at New Delhi!

Bollywood Fashion Icon Sonam Kapoor walks the ramp as the showstopper for Birdhichand Ghanshyamdas in full regalia with the riveting Birdhichand’s Delhi Durbar jewellery.

Birdhichand Ghanshyamdas Jaipur celebrated its presence in the capital while officially unveiling ‘Delhi Durbar’ collection with an extravagant gala at the Taj Palace on Saturday, 8th September’18.

History- The Delhi Durbar was held thrice in the capital city in the years 1877, 1903 and 1911. The epoch of 1911 witnessed enthronement of George V and Queen Mary as the Emperor and Empress of India. They being the unprecedented British monarchs to visit Imperial India were welcomed with exceptional pageantry while exhibiting the kingly treasures.

Birdhichand’s Delhi Durbar revives the same spirit of grandeur and magnificence frozen in the history of Durbars in India during this show.

The scintillating venue of the magnificent Delhi Durbar was set up like a Char Bagh built in ivory colour theme with beautiful arches and domes, fountains, stately pavilions, antiques, and elaborately decorated pathways bringing back the epic saga of grandiosity.


Amidst a grand gathering of Delhi’s crème de la crème, Birdhichand welcomed its guests into the Royal Pavilions that carried an old-world charm resembling the Delhi Durbar of the ancient times. The décor, majestic and larger than life, reminded one of the grandeur of the royal times.



1905 Rolls Royce at the display during the show


Motor Bike of 1918 Triumph


Exclusive jewellery pieces inspired by jewellery from the 18th and 19th centuries that were created with age-old methods like haldili, kalamkari, neet and uthrai were on display


The evening started with Rajasthani folk-Sufi musician – Kutle Khan and the models on the ramp flaunted the exquisite jewels from Birdhichand’s latest collection Delhi Durbar depicting the flamboyant impressions of kingly life.

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Bollywood’s fashion icon, ‘Sonam Kapoor’ walked the ramp flaunting the exquisite jewels from the Delhi Durbar Collection. Styled by celebrity stylist, ‘Tanya Ghavri’, the fashion show witnessed models adorning intricately carved jewellery from Delhi Durbar collection by Birdhichand and pastel-hued apparel by the label – Jayanti Reddy. The show was choreographed by Anu Ahuja. 


The evening ended on an elaborate sit-down dinner along with a pleasant performance by Sitaara Band.

On this momentous occasion, Yash Agarwal- Creative Director and Design Head at Birdhichand Ghanshyamdas Jaipur said “I am extremely elated that our journey that started with our first store in Jaipur has now reached the National Capital. Always taking the road less travelled, we at Birdhichand have always stood as the paragon of innovation and panache in the segment of luxury jewellery brands and will always look forward to. We have graciously received an overwhelming response to the Delhi Durbar collection and we look ahead to serving the Delhi brides in the coming times.”


Birdhichand’s Delhi Durbar collection pays tribute to the royal gems of India. As the name of the collection reveals, browsing through Delhi Durbar is like a walk through the royal pavilions in the regal era. An array of opulence & extravagance, the collection ambles through the modernised versions of jewellery adorned by royalties. Delhi Durbar collection incorporates the age-old traditional techniques in modern silhouettes and pastel hues.


The exclusive jewels from the Delhi Durbar collection will be available at the brand’s new store at the prime location in Defence Colony, New Delhi.

Store Address: Birdhichand Ghanshyamdas Jaipur, D-21, Defence Colony, New Delhi.


Birdhichand Ghanshyamdas Jaipur launches its new jewellery collection- Delhi Durbar

“Delhi Durbar”, an exclusive jewellery collection launched by Birdhichand Ghanshyamdas is a tribute to a glorious tale of the history of India. It is a tale which bewitched the whole world with its sparkling glamour and displayed the lavish wealth of Indian princely states.


The year of 1911, Maharajas and Nawabs from all over India summoned at Delhi durbar, adorned scintillating jewels and augmented India’s pride. The explicit “Delhi Durbar” collection is an inspiration taken from this unforgettable era of marvel. The jewels revive the lost essence of antique gems beautifying them with a feminine touch of modern era.


The designs are an array of traditional motifs of peacock, flowers and intricate cut- work encrusted with beautiful embellishments of emeralds, rubies, sapphires and diamonds. They bring out a royal statement of Indian finesse, taken its flair from the times of yore and complemented with an excellent craftsmanship.

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The bespoke jewels reflect as a delicacy of a graceful bride and highlight the classic demeanour of a groom. Satiated with royalty of a splendid past, revived with the freshness of contemporary times and incorporated into a classic symbol of style, defines the mystical “Delhi Durbar” collection.

Birdhichand’s Jewellery boutique now in Country’s Capital- New Delhi!

After enticing pink city’s royals with its colossal showroom, Birdhichand Ghanshyamdas Jaipur’s recently opened the sprawling 1800 sq ft store located in one of the posh districts of Central Delhi. Featuring a scrumptious smörgasbord of the fine art of jewellery & a lavish architecture, the new store looks like a whimsical museum.

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The label’s second standalone boutique in the country and first in the Indian capital, whiffs of a soothing welcome with softly textured walls at the entry vestibule, inspired by the colonial art. With a greeting room to hail, the store gives way to a single-styled theme inspired by the Art-Deco movement that originated in the 1920s.

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Paying homage to the royal mansions of Rajasthan, space exudes a gentle fusion of British Colonial style and Rajasthan’s architecture typified by custom-made French-styled furniture, extensive use of multiple kinds of wood, and an ethereal celebration of pastel silhouettes. Swathed in a luxurious mood, the design centres on a plush space with antique showpieces, French-styled mirrored console tables, warm ship wood flooring, plush carpets and the walls painted in a delicate sage green Pantone. Balmy colours, finely curated antiques and a flamboyant display of the bespoke jewellery designs reflect the brand’s fondness for an art-filled extravagance.

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Divided into several columns, the well-lit boutique is reminiscent of Baradari – a popular symbolism of Rajasthan’s architecture where pillars are a significant part of the design layout. Also, ranging from the motifs on the floor to the shape of the mirrors, from the sturdy pillars to the revamped logo of Birdhichand, octagon remains an unswerving element of design throughout the openly spaced store.

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The style haven is designed in a layout that feels domestic and much like an opulently created home. The greeting room is followed by a large living area punctuated by partition screens exclusively designed with natural vegetable-dyed block prints. From the bucket art crystal vase by F & C Osler to the spectacular centrepiece – a chandelier from the Bikaner Palace, dating back to the 1900s, the store is a luxe spread oozing royalty & magnificence. For the weary shoppers, the store is sprinkled with cosy wooden chairs & calming couches which have been hand woven in accordance with the taste of the store. A part of the Birdhichand collection has been neatly displayed in the glass-framed almirahs, along with several object d’art that have caught the designer’s eyes over the years.

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While walking towards the end of the boutique store, a wooden door aligned with fine floral fabrics transports you to a surreal land called The Bridal Room. Made of white oak wood, the Bridal Room is the place where dreams come true. A Venetian octagonal mirror and French candle stands are a few relics of the ancients that add a sense of exclusivity & charm to the most eminent room of the boutique store. A wooden trunk specially designed in Jaipur has been placed on the left-hand side of the room, offering a theatrical experience where the bride would be seated and styled in the bespoke jewellery by Birdhichand.

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Birdhichand Ghanshyamdas Jewellers Opens A New Boutique Store In New Delhi

The only way to keep going is to keep expanding. We are elated to share that the legacy that began in Jaipur, now reaches one more destination. Birdhichand Ghanshyamdas Jewellers opens a boutique store in one of the poshest districts of South Delhi. This boutique store is less of a retail space and more of a lavish mansion that reflects the ethos, culture, history & aesthetic sense of Birdhichand and also symbolises its roots & heritage.


Birdhichand Ghanshyamdas Launches Its New Logo

When one decides to move forward, change is the only constant.
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It all started with a journey that began in 1930 when Birdhichand started with a simple name carved on the terracotta pink sandstone, symbolic of its home – pink city. 
The brand then experienced sweeping winds of change in terms of experiences, positioning, innovations & identity, is now marking a new milestone on this journey. We hereby present the new logo of Birdhichand Ghanshyamdas Jewellers, where the initials B and G refer to Birdhichand Ghanshyamdas, the forefathers & founders of the luxury house that started in 1930. The initials are designed inside an octagon that symbolises the octagonal stone setting on a jewellery design.
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11 Birdhichand Brides That Will Give You Bridal Jewellery Goals

There are thousands of problems rotating in the world and you wake up to see, feel and learn about them every day. Suddenly, one picture of a smiling woman, clad in her scintillating bridal jewels, takes all the attention away and brings a smile on your face. That’s what the magic of love, happiness & innocent joy does to your mind and hearts. We, at Birdhichand Ghanshyamdas Jewellers, believe in designing bridal jewellery from scratch and go to the extent of styling the bride as it is a process as wholesome as a marriage.  Take a look at these happy brides and you will know how the shine of jewellery perfectly coincides withe feelings within.


  1. Pastels, Pearls with a touch of green

  2. The simplicity of classic – Diamond Polki

  3. The Fearless Bride – Embellished with Maang teeka, Passa, Choker & Rani Haar

  4. The One With A Delicate Mathapatti & Architecture-Inspired Jewellery…with a million dollar smile

  5. The Day Princess

  6. When All Things Green Met The Shimmery Deep Red

  7. Happy and Bright

  8. For the one who doesn’t shy away from going all out

  9. Pearls of Ecstasy

  10. Polki Queen

  11. Royally Styled