Birdhichand’s Jewellery boutique now in Country’s Capital- New Delhi!

After enticing pink city’s royals with its colossal showroom, Birdhichand Ghanshyamdas Jaipur’s recently opened the sprawling 1800 sq ft store located in one of the posh districts of Central Delhi. Featuring a scrumptious smörgasbord of the fine art of jewellery & a lavish architecture, the new store looks like a whimsical museum.

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The label’s second standalone boutique in the country and first in the Indian capital, whiffs of a soothing welcome with softly textured walls at the entry vestibule, inspired by the colonial art. With a greeting room to hail, the store gives way to a single-styled theme inspired by the Art-Deco movement that originated in the 1920s.

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Paying homage to the royal mansions of Rajasthan, space exudes a gentle fusion of British Colonial style and Rajasthan’s architecture typified by custom-made French-styled furniture, extensive use of multiple kinds of wood, and an ethereal celebration of pastel silhouettes. Swathed in a luxurious mood, the design centres on a plush space with antique showpieces, French-styled mirrored console tables, warm ship wood flooring, plush carpets and the walls painted in a delicate sage green Pantone. Balmy colours, finely curated antiques and a flamboyant display of the bespoke jewellery designs reflect the brand’s fondness for an art-filled extravagance.

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Divided into several columns, the well-lit boutique is reminiscent of Baradari – a popular symbolism of Rajasthan’s architecture where pillars are a significant part of the design layout. Also, ranging from the motifs on the floor to the shape of the mirrors, from the sturdy pillars to the revamped logo of Birdhichand, octagon remains an unswerving element of design throughout the openly spaced store.

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The style haven is designed in a layout that feels domestic and much like an opulently created home. The greeting room is followed by a large living area punctuated by partition screens exclusively designed with natural vegetable-dyed block prints. From the bucket art crystal vase by F & C Osler to the spectacular centrepiece – a chandelier from the Bikaner Palace, dating back to the 1900s, the store is a luxe spread oozing royalty & magnificence. For the weary shoppers, the store is sprinkled with cosy wooden chairs & calming couches which have been hand woven in accordance with the taste of the store. A part of the Birdhichand collection has been neatly displayed in the glass-framed almirahs, along with several object d’art that have caught the designer’s eyes over the years.

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While walking towards the end of the boutique store, a wooden door aligned with fine floral fabrics transports you to a surreal land called The Bridal Room. Made of white oak wood, the Bridal Room is the place where dreams come true. A Venetian octagonal mirror and French candle stands are a few relics of the ancients that add a sense of exclusivity & charm to the most eminent room of the boutique store. A wooden trunk specially designed in Jaipur has been placed on the left-hand side of the room, offering a theatrical experience where the bride would be seated and styled in the bespoke jewellery by Birdhichand.

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Birdhichand Ghanshyamdas Jewellers Opens A New Boutique Store In New Delhi

The only way to keep going is to keep expanding. We are elated to share that the legacy that began in Jaipur, now reaches one more destination. Birdhichand Ghanshyamdas Jewellers opens a boutique store in one of the poshest districts of South Delhi. This boutique store is less of a retail space and more of a lavish mansion that reflects the ethos, culture, history & aesthetic sense of Birdhichand and also symbolises its roots & heritage.


Birdhichand Ghanshyamdas Launches Its New Logo

When one decides to move forward, change is the only constant.
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It all started with a journey that began in 1930 when Birdhichand started with a simple name carved on the terracotta pink sandstone, symbolic of its home – pink city. 
The brand then experienced sweeping winds of change in terms of experiences, positioning, innovations & identity, is now marking a new milestone on this journey. We hereby present the new logo of Birdhichand Ghanshyamdas Jewellers, where the initials B and G refer to Birdhichand Ghanshyamdas, the forefathers & founders of the luxury house that started in 1930. The initials are designed inside an octagon that symbolises the octagonal stone setting on a jewellery design.
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11 Birdhichand Brides That Will Give You Bridal Jewellery Goals

There are thousands of problems rotating in the world and you wake up to see, feel and learn about them every day. Suddenly, one picture of a smiling woman, clad in her scintillating bridal jewels, takes all the attention away and brings a smile on your face. That’s what the magic of love, happiness & innocent joy does to your mind and hearts. We, at Birdhichand Ghanshyamdas Jewellers, believe in designing bridal jewellery from scratch and go to the extent of styling the bride as it is a process as wholesome as a marriage.  Take a look at these happy brides and you will know how the shine of jewellery perfectly coincides withe feelings within.


  1. Pastels, Pearls with a touch of green

  2. The simplicity of classic – Diamond Polki

  3. The Fearless Bride – Embellished with Maang teeka, Passa, Choker & Rani Haar

  4. The One With A Delicate Mathapatti & Architecture-Inspired Jewellery…with a million dollar smile

  5. The Day Princess

  6. When All Things Green Met The Shimmery Deep Red

  7. Happy and Bright

  8. For the one who doesn’t shy away from going all out

  9. Pearls of Ecstasy

  10. Polki Queen

  11. Royally Styled

Padma Lakshmi Dons Birdhichand On Harper Bazaar India 9th Anniversary Issue 2018

American author, actress, model & television host – Padma Lakshmi featured on the cover page of @harpersbazaarindia donning jewellery by @birdhichand aka Birdhichand Ghanshyamdas Jewellers.

For Harper Bazaar India’s 9th anniversary cover, they chose a woman who embodies independence, style, and beauty, all the things synonymous to the Birdhichand woman.  From her award winning debut cookbook Easy Exotic to being the executive producer of Indian descent, her achievements are many. Padma Lakshmi can be seen wearing the earrings & ring designed by Birdhichand with diamonds and emeralds being the quintessential essence of its jewellery range.


Birdhichand Ghanshyamdas Jewellers To Exhibit Their Bridal Collection At Aashni + Co Wedding Show at London

Birdhichand Ghanshyamdas Jewellers stands as a paragon of innovation and panache since 1930 in the segment of luxury jewellery houses of the country.  Apart from their myriad jewellery collections, all based on interesting themes, the one thing that stands out at Birdhichand is their penchant for wedding jewellery, which they are all set to exhibit at one of the grandest wedding shows of the season – Aashni + Co Wedding Show at Somerset House, London on 21st January, 2018.

The signature pieces of the bridal collection by Birdhichand have been designed with inlaying of rose cut diamonds and other gemstones in bold pieces of emeralds & rubies. Emeralds in vivacious hues hailing from different origins, diamonds with various cuts viz. full cut brilliant, rose cut & flat cut in the palette of white, canary yellow and vivid pink, the alluring tanzanite and natural basara pearls add a facet of exclusiveness to the bridal charm.

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Look forward to some of the finest wedding jewellery trends by Birdhichand Ghanshyamdas Jewellers at Aashni + Co Wedding Show in London or follow us on Facebook & Instagram at @birdhichand for the live updates from London 🙂

Birdhichand Ghanshyamdas Jewellers Create Nostalgia at JJS 2017

With a magnificently vivid welcome, Birdhichand Ghanshyamdas Jewellers once again upped the ante with their exquisite & classy installation at Jaipur Jewellery Show 2017.

Moreover, their collection takes the beholders through a nostalgic expedition where one meets the long forgotten art & its rudiments reincarnated in its stunning pieces of jewellery being exhibited at the 2017 edition of Jaipur Jewellery Show taking place from 22nd – 25thDecember.

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The standout pieces highlight the desi enamelling technique, the Uttrai technique where perfect cutting of stones is carried out according to shapes & sizes of designs while few portray Neet technique where raw kundan is placed & stone inlay is done created into a modern composition with an ancient technique.

Each and every piece created by Birdhichand spells a spectacle and defies the beliefs that styles and trends have changed that much during all these years. If you go back to the earlier centuries and browse through the jewellery designs worn by the royals at that time, you will find some modernised versions of the old techniques in the current collection here“, says Yash Agarwal, Creative Director of the luxury jewellery house.

Birdhichand at JJS 2017