Birdhichand Ghanshyamdas to unveil their new collection Amér at IIJW 2013 New Delhi

Birdhichand Ghanshyamdas Jewellers has emerged as one of the pioneering luxury jewellery brands in India. At this jewellery house, each exquisite piece is embellished with a range of colored gemstones in dreamy hues, highly polished diamonds with fancy colors, shapes and cuts, all set in gold with astounding quality.

Mr Yash Agarwal, the Creative Director, is the brain behind the main collections. Noor, is the company’s solitaire diamond line, Hunar is kundan, minakari and enamel jewellery that explore the myriad festive colors of Rajasthan, Adrishya, translates to “invisible” in Sanskrit, is a series of pieces with precious stones imbedded in near invisible gold settings, and Aranya, launched in IIJW 2012, is a range inspired from nature with birds and animals as motifs.

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Birdhichand Ghanshyamdas Jewellers is all set to catch your eyes with its new scintillating collection; Amér. This time the new jewellery range unwinds and takes you away to an era where the royals of Rajasthan resided. The fort of Amer in Jaipur which is the main inspiration for this collection speaks of the lifestyle and opulence witnessed and lived by the royal folks of those times. The mighty pillars, the skilful paintings, the beautiful arches have all been admired by the designers and the dream of replicating them has been carved into the intricate motifs of Amér.

The fort of Amer is indeed one of the most marvelous paradigms which demonstrate the beauty and symphony of Hindu, Mughal and colonial architecture, and this splendor has been wonderfully captured in the jewels of Amér. The new range of Amér weaves in a saga of historical romance and passion through its astounding jewellery embedded with canary yellow diamonds. Where a pair of dazzling earrings takes the shape of the gorgeous pillars of the fort, a royal necklace is embellished with the motif of Lord Ganesha inspired by the Ganesh pole gate. Besides these, an array of bracelets, earrings, necklaces gives an insight into the rich legacy of Rajasthan which might be unspoken of but can be felt and seen in the aura of Amér.

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Birdhichand Ghanshyamdas Jewellers are all set to launch their new collection Amér at IIJW Delhi on 12th April at 7.00 PM, Hall no. 18, Pragati Maidan, New Delhi  . This occasion will be graced by the former Miss-Universe and the stunning Lara Dutta as our showstopper.


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