Birdhichand has been a premier participant in IIJW having participated in all editions including IIJW New Delhi which was held in April 2013. Be it the Egyptian dancers performing in IIJW 2011 or the launch of our range Aranya through 3D projection, we have always left the audience spell bound. We created a set of royal train during IIJW New Delhi 2013 along with creating a complete railway platform through 3D projection.
Birdhichand Ghanshyamdas Jewellers, the brand rooted in Rajasthan and a perfect epitome of elegance and innovation, is all set to present its new collection Amér at the 4th edition of IIJW Mumbai being held from 4th-8th August 2013.
Inspired by the Amer fort of Jaipur and other forts, palaces and citadels of Rajasthan, the new collection Amér blends the Colonial, Mughal and Rajputi culture making it a perfect paradigm of art in the history of jewellery. The designs of this collection enclose an immaculate setting of white and natural fancy colored yellow canary and precious pink diamonds in full cut, rose cut and uncut shapes. Be it the wall of Amer fort (parkota) or motifs on the pillar, the jewellery range Amer tries and replicate the same architectural marvels through its designs and innovation.
The theme of this IIJW is “Reflection of undying charm of Rajasthan in Indian Cinema”. The event will showcase Rajasthan’s influence in the Indian cinema fused with our new range Amér and how it drew its inspiration from the architecture of Rajasthan. This occasion will be graced by the charming Sharmila Tagore, film actress and Rajasthani folk singer, Ila Arun and the beautiful Kangana Ranaut with Vidyut Jamwal.