Birdhichand Ghanshyamdas Jewellers scorch the ramp with their new collection Amér at IIJW Mumbai 2013

Enthused by the magnificent architecture of the Amer fort of Jaipur and other forts & palaces of Rajasthan, Amér, the new jewellery collection by Birdhichand Ghanshyamdas Jewellers dazzled the ramp at IIJW Mumbai, 2013.  Birdhichand Ghanshyamdas Jewellers created the facsimile of the magnanimous fort of Amer on the ramp with the life-sized Ganesh Pol gate in the center, while the beautiful arches and parkotawalls of Rajasthan magically surrounded the audience making them feel shielded by the esteemed fortress.


The theme “Reflection of undying charm of Rajasthan in Indian Cinema” showcased the soulful spirit of Rajasthan and its splendid architecture through movie sequences and songs of three different eras of Indian Cinema; the beginning era during the silent movies period, Middle and the Modern era.

The evening was graced with three showstoppers depicting three eras. The gracious Sharmila Tagore walked the ramp in pristine glory dressed in a lovely saree and a Mughal styled jacket blouse adorned with the alluring jewelry from the Amér collection.


In a charming long black jacket dress with a gypsy look, came Ila Arun, embellished with the unique chunk of jewelry that caught many eyeballs. And the talented Ila Arun adds magic to the ramp by performing on Rajasthani folk songs.

Ila Arun

The gorgeous Kangana Ranaut then sashayed the ramp in her exquisitely designed lehenga-choli festooned with a stunning necklace from Amér. Along with her, came the dashing beau, the model-turned actor, Vidyut Jammwal.



Creative Director of Birdhichand, Mr Yash Agarwal walked the ramp with all four Show Stoppers.


The show featured signature pieces from the new collection Amér, embellished with white and natural fancy colored pink and yellow canary diamonds in full cut, rose cut and uncut shapes further adorned with lush green emeralds, natural basara pearls and rubies.

The ramp saw an exciting mélange of Sarees, Anarkalis, Lehenga-cholis, and dresses, all wrapped in a beautiful palette of colors designed by Pallavi Jaipur. 

The leading Indian choreographer Achala Sachdev immaculately choreographed the show.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s