When there are talks about weddings, no one can forget to mention Marwari weddings as they are one of the most extravagant and distinguished weddings that take place in India. Marwaris aren’t just fond of grand weddings but possess a unique style of their own when it comes to selecting and designing luxurious jewellery. Taking along the precious old traditions and the rich Rajasthani culture, the modern day jewellery designers have blessed the Marwari weddings with a contemporary touch and a complete evolution. Among these contemporary jewellery designers is the Creative Director of Birdhichand Ghanshyamdas Jewellers; Mr. Yash Agarwal.
The May-June 2014 edition of the leading lifestyle magazine; Marwar talks about how Jaipur based Mr. Yash has graced the bridal jewellery with his unique style of innovation and bold experiments.
Birdhichand Ghanshyamdas Jewellers were the first ones to bring the art of Kundan Meena jewellery into main stream in its collection ‘Hunar‘ which eventually became the lifeline of every Rajasthani wedding. All its other collections; Noor, Adrishya, Aranya and the newest collection Amér, are inspired by various elements of nature, beauty, culture and art. Every collection brings with it a new theme and various combinations of subtle and bright colored stones with colored diamonds giving a new feel to the bridal jewellery trends.