Birdhichand Ghanshyamdas Jewellers make a perfect Ode to Women at IIJW 2015 with its new collection Adaa

Presenting a scintillating tribute to the zenith of beauty, power, strength and desire – the glorious women of India, Birdhichand Ghanshyamdas Jewellers dazzled the ramp at IIJW 2015 with their sensational jewellery collection Adaa. 

Adaa takes inspiration from six iconic beauties of India viz. Maharani Gayatri Devi, Sita Devi, Umrao Jaan, Jodha Bai, Queen Niloufer & Razia Sultan, who were known for their innate sense of style and fashion. Adaa showcased an effervescent cocktail of the unique, eccentric and unconventional jewellery styles that are designed for different kinds of women.

The audience was mesmerized when the ever so gorgeous and graceful Indian film actress and former Miss Asia Pacific, Dia Mirza, who sashayed the runway styled in a blend of European and Mughal look, portraying Queen Niloufer.



She was followed by bubbly and beautiful Indian film actress Preity Zinta glided down the ramp wearing the opulent look of Jodha Bai, perfectly complemented by polki necklace, borla drop matha patti and the royal hathphool from Adaa.  



Along with her, entered the designer of the collection and Creative Director of Birdhichand, Mr Yash Agarwal.


The crown shaped set designed in the shape of Suryavanshi of Rajasthan was the highlight of the evening.



The ramp saw a colorful riot of outfits, all designed by the renowned fashion designer Rimple and Harpreet Narula with styling done by Malini Banerjee, the Fashion Editor of Elle India. Leading Indian choreographer Achla Sachdev impeccably choreographed the show. The launch of Adaa at IIJW also coincided with the launch of the new website of Birdhichand Ghanshyamdas Jewellers.

Photo Credit – Gaurav Hajela


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