Birdhichand Ghanshyamdas Jewellers Presented an Ode to Indian Bride at India Couture Week 2017

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Celebrating the magnificence & valour of the glorious women of India, Birdhichand Ghanshyamdas Jewellers presented their spectacular collection – Adaa at ‘Happily Ever After’ – an Installation Show by leading Indian designer Anamika Khanna, on the opening day of FDCI India Couture Week 2017.

The array of jewellery designs adorned by around 50 installations was a surreal walk through an Indian bride’s wonderland where she meets some wondrous rituals and unveils a different shade of her at every step. With allusions to ancient India in its hints of modernity, each design entwines in it a concoction of boldness and delicacy, just like a beatific Indian bride. The signature pieces of the bridal collection have been designed with inlaying of rose cut diamonds and other gemstones in bold pieces of emeralds & rubies adorned by various mannequins representing the different moods of an Indian bride. Emeralds in vivacious hues hailing from different origins, diamonds with various cuts viz. full cut brilliant, rose cut & flat cut in the palette of white, canary yellow & vivid pink, the alluring tanzanite & natural basara pearls add a facet of exclusiveness & opulence to the bridal charm. The customs & traditions of a wedding are woven in the jewellery designs and swathed in flamboyant colors enveloping all the pious ceremonies of an Indian bride.


Birdhichand Ghanshyamdas Jewellers stands as a paragon of innovation and panache for six decades in the segment of luxury jewellery houses with Yash Agarwal being the brain behind all the designing concepts and themes of new collections. An unconventional fusion of jewellery styles by Birdhichand finds an edge in terms of innovation and vogue especially in terms of its bridal jewellery. The latest collection Adaa draws its inspiration from six iconic beauties of India viz. Maharani Gayatri Devi, Sita Devi, Umrao Jaan, Jodha Bai, Queen Niloufer and Razia Sultan, who were known for their innate sense of style and fashion.

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Birdichand Ghanshyamdas Jewellers: Highlights of 2016

We are about to bid adieu to the year 2016 and welcome 2017 with open arms. This is the time when we remember the good memories created in the past year and hope to create some more in the year coming up. 2016 was definitely an eventful year for Birdichand Ghanshyamdas with so many achievements to our name. As we remember the past year there are some memories that we remember precisely. Here is the list of top ten of those moments when Birdichand was in news and loved every moment of it.

1) Black book, India’s Luxury Insider featured cover Story on Birdhichand Ghanshyamdas Jewellers with Yash Agarwal in its December 2016 issue. Birdichand is grateful to Black book for including us in the year finale issue and we couldn’t be more excited.


2) Jewelry by Birdichand has won recognition not only in India but internationally as well. The December issue of Society Magazine featured Anita Ohri- the ‘hi-sos’ hotelier of Bangkok wearing Choker necklace and Jhumki set by Birdhichand Ghanshyamdas Jewellers.

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3) “The value of colored stones appreciates multi fold due to their limited availability.” This was what Dr. Nawal Agrawal, Co-partner at Birdhichand Ghanshyamdas Jewellers had to say when one of the fastest growing lifestyle magazines Millionaireasia India covered him for an interview.


4) Birdichand has always been popular among brides and we have always loved the attention we got from them. We were even more excited when Vogue featured our Diamond Ruby Necklace among the best jewellery to be paired with designer lehangas this wedding season.

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5) There cannot be a bigger complement to our jewelry then the most gorgeous woman on this planet adorning it. The gorgeous Aishwarya Rai Bachchan donned rings by Birdhichand Ghanshyamdas Jewellers for November’16 edition’s cover of Harper’s Bazaar Magazine.


6) One of the highlights of year 2016 was when an array of jewellery collections by Birdichand found their way to Vogue’s October 2016 edition advertorial.


7) As we mentioned we have always been favorite of brides and getting featured in special edition –Vogue’s wedding Show 2016 definitely felt like a winning moment. VOGUE India featured Birdhichand Ghanshyamdas Jewellers and our collection- Adaa in this edition.


8) At Birdichand, every piece of jewelry is created with passion and perfection. So it did not come as a surprise when Earrings of Adaa by Birdhichand Ghanshyamdas Jewellers featured in the June2016 cover story of ELLE India magazine as one of their favorite Ear candies.


9) Bracelet by Birdhichand Ghanshyamdas Jewellers was featured in, Jewel Trends inspired by architecture in Harpers Bazaar Bride India May 2016, edition. Undoubtedly we have the best designers in the industry.

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10) When ladies of royal family like Yashodhra Singh Rana, Nandini Singh Jhabua and Chandini Singh adorn jewellery by Birdhichand Ghanshyamdas Jewellers to appear in a special cover story of a magazine like Verve, we know that we are on the right track.


2016 was surely an amazing year and Birdichand Ghanshyamdas family feels that 2017 is going to be even more merrier. Happy New Year.

7 Jewellery Gifts That Will Make Your Lady Fall In Love With You Again

All she needs is love, and nothing expresses that better than a perfect piece of jewellery ! If the way to a man’s heart is his stomach, the way to a woman’s heart is through a gorgeous piece of jewellery. But what’s perfect for her? Be it your anniversary or her birthday, here are a few gift ideas that are sure to bring a wide smile on the face of the special woman in your life!

  1. Diamond earrings/necklace
    When a woman has her best friend by her side, she needs nothing more. Need we say more ? Gift her one pair of diamond earrings or an elegant diamond necklace to go with everything she will ever wear.Noor Birdhichand
  2. Versatile Bracelet
    A bracelet symbolizes handing over good luck to someone you love deeply. It can be a bracelet adorned with enticing rubies with a design that transports you to the galaxy or it can be a blue sapphire bracelet that depicts loyalty.9 - Copy
    Blue sapphire Birdhichand
  3. Chandelier Earrings
    They can be embellished with rubies, emeralds or just the natural basara pearls and polki like this pillar designed earrings from Amer collection by Birdhichand Ghanshyamdas Jewellers. Chandelier earrings are always a great option for a gift.pillar jhumke - Copy
  4. Vibrant Necklace
    Gifting a necklace symbolizes a strong bond between the giver and the wearer and is a straight forward sign of wanting to strengthen the relationship. So if that’s what you want to convey to your lady, here is an ideal gift option for you – This necklace from the collection Aranya 🙂80 - Copy
  5. Pair of Bangles
    For her beautiful hands to do the talking while she steps out for a party, wedding or any occasion, nothing can be more graceful and joyous than these Kundan Meena bangles from the collection Hunar.Hunar bangles birdhichand
  6. Fairy Tale Ring
    A promise to always be by her side, a promise of eternal love, can’t be expressed in any other way than gifting her ring that will steal her heart away 🙂rings-2
  7. Hair ornament
    Don’t want to gift her something conventional and something that she already owns? Impress her with a unique hair ornament for her braids from Aks by Birdhichand if she has long hair or go for a classy maang tikka which she can easily pair up with a light outfit.Aks Birdhichand
    Aks Maang Tikka by Birdhichand

Be Party Ready With Jewellery By Birdhichand

Seasons might go and seasons might come but there is one thing which always stays with you and keeps charming you every day – your jewellery !! With the start of the new season, there will be more special occasions, festivals, hence, more parties, and in every party that comes your way this season, you need to stand out with a statement of your own. So just sit back and have a look at what to wear when you get into the party mood !

1. Golden Enigma

A long black evening gown, a cream saree, or some hues of pinks and blues, the golden Aks bracelet by Birdhichand is always a smart choice. Inspired by the vintage coins, the bracelet itself reflects mystery in a way that charms the beholder with its impeccable setting of polki and diamonds. When you put on this bracelet, make sure to leave your other arm bare to avoid superfluity.

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2. Ruby Kissed Earrings

Surrounded by the blanching pearls, sparkling polkis and birds sitting on the top wrapped in delicate rubies, this not-so dangling pair of earrings from Aks by Birdhichand is an ideal pick for an elite party. It can be teamed up with  shades of white, yellow, purple, black and will especially suit a scoop neck blouse.

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3. Heading To Royalty

A bold statement piece is not just jewellery, it defines your character, just like this classic Maang Tikka. Embellished with gold vintage coins that were once the harbingers of royals and the eternally elegant pearls and uncut diamonds, this Maang Tikka by Birdhichand is a nonesuch especially if you are a bride-to-be.

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4. Embracing Blue

The long charming necklace is all that you need to carry off with a simple outfit and the next thing you know, all the eyes in the party are on you 😉 This blue sapphire necklace by Birdhichand from the collection ‘Aks’ is the ultimate epitome of class and elan and goes extremely well with deep necks, V-necks and sleeveless outfits.



5. Floral Magic

Flaunt your beautiful hands by drawing attention to your bold whimsical ring which is an eclectic mix of vivacious hues and let it convey a statement of carefree demeanor. Just remember to not club this with too many pieces and let it ooze its charm single handedly !




Birdhichand Ghanshyamdas Jewellers spellbind with their new collection Aks at IIJW Mumbai 2014

Wednesday, July 16, 2014

With a phenomenal fusion of diverse cultures, travel destinations and eccentric traditions around the world reflected in peerless motifs and chic designs, ‘Aks’, the breathtaking collection by Birdhichand Ghanshyamdas Jewellers, enthralled the ramp at IIJW Mumbai, 2014.

From vintage coins to magical inscriptions to ancient modernistic paintings and sculptures, the riveting jewellery of Aks had it all wrapped in its gems, with a contemporary twist. Embellished with sparkling diamonds, rubies, emeralds, uncut, rose cut and the iconic yellow canary diamonds, Aks revealed an exquisite array of jewels representing time and its eternal imprints in our lives.

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With ‘Reflection of time’ as the central theme, Birdhichand Ghanshyamdas Jewellers stunned the audience with its larger than life set which was a kaleidoscope of dancing colors, historic arts and sundry facets of past depicted by mesmerizing mirror and glass work. The National film, television and theater artiste, Rajit Kapur, introduced the collection in his profound voice.

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The highlight of the glamorous evening was the young and beautiful showstopper and the leading Indian film actress, Parineeti Chopra. Parineeti dazzled the runway in a strapless black floor sweeping gown bejewelled with a gold and pearl necklace a peacock ring and an extremely voguish bracelet from Aks.

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Owing to the theme ‘Reflection of time’, the show witnessed a surprise element with three timeless models viz. Dipannita Sharma, Nina Manuel and Ujjwala Raut from India, London and New York respectively. As they came to scorch the ramp from different parts of world & arenas and filled the atmosphere with an air of nostalgia, they reflected a very interesting blend of cultures and art representing the very essence of Aks.

The ramp saw a colourful riot of Sarees, Anarkalis and Indo-Western outfits, all designed by the renowned fashion designer Shyamal & Bhumika. The show was impeccably choreographed by the leading Indian choreographer Achla Sachdev.

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Birdhichand Ghanshyamdas Jewellers all set for IIJW Mumbai 2014

Birdhichand Ghanshyamdas Jewellers, a brand that redefines luxury with a unique touch of innovation in a wide array of jewellery designs , is all set to present its new collection AKS at the 5th edition of IIJW Mumbai being held from 14th-16th July 2014.

Aks is a sublime reflection of time and opens the door to various parts and cultures of historic eras.

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Birdhichand has been a premier participant in IIJW having participated in all editions including IIJW New Delhi which was held in April 2013. Be it the Egyptian dancers in IIJW 2011, 3D projection in 2012, the set of royal train in IIJW New Delhi 2013 and the facsimile of Amer fort of Rajasthan at Mumbai 2013, Birdhichand has always hypnotized the audience with its innovative themes and dazzling jewellery.

The costumes of the show have been designed by the leading fashion designer Shyamal & Bhumika. This event will be graced by the young and ravishing Indian film actress, Parineeti Chopra as the showstopper.


Glamorous Showstopper of Birdhichand at IIJW Mumbai 2014

As IIJW 2014 is not too far away now, it’s time to rewind and relive the beautiful memories that Birdhichand Ghanshyamdas Jewellers have experienced at the leading fashion and jewellery show of India.

In the year 2011, Birdhichand Ghanshyamdas Jewellers launched a collection ‘Adrishya‘ that was designed with a unique technique where gold jewellery was bedecked with precious colored stones without the gold visible at all. Adrishya was launched at IIJW Mumbai with show stopper being the sensational Bollywood Diva, Malaika Arora Khan.


In the year 2012, after Adrishya made its mark in the history of jewellery, Birdhichand Ghanshyamdas Jewellers unveiled their new range of contemporary jewellery ‘Aranya’ at IIJW Mumbai. Aranya meaning ‘forest’ was a poetic inspiration of nature, flowers, leaves and most importantly the fauna of India. The designs featured various birds and animals like elephant, peacock and was an exquisite theme in itself. Aranya was launched by the gorgeous former Miss Universe and leading Indian film actress Sushmita Sen.


In 2013, Birdhichand Ghanshyamdas Jewellers, who are known to come up with a new theme and marvelous craftsmanship with every collection, designed something that had never been done before. They designed a collection that was inspired by the pristine architecture of Rajasthan and named it after a fort that is known as one of the most bewildering architectural marvels, Amér. 

Amér was launched at IIJW New Delhi 2013 with the stunning former Miss-Universe and Bollywood actress Lara Dutta.

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 At IIJW Mumbai 2013, Birdhichand once again dazzled the audience with its theme “Reflection of undying charm of Rajasthan in Indian Cinema” and presented Amér with four showstoppers depicting different eras of Indian cinema. The royal and beautiful Sharmila Tagore, the talented Rajasthani folk singer and actress, Ila Arun , the contemporary actress Kangana Ranaut and the handsome model turned actor Vidyut Jamwal scorched the ramp.

We are all set to launch our new collection AKS inspired by the journey of time and reflection of the vivid cultures all around the world at IIJW Mumbai 2014, on 16th July with the breath taking showstopper Parineeti Chopra.

Are you ready for this fashion extravaganza?