Birdhichand at Amazon India Fashion Week 2017

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Before the winter winds could bid goodbye, the world of fashion was seen coming down on the runway with the heart warming Autumn -Winter collection of 2017 on Day 1 of Amazon India Fashion Week 2017 held in Delhi. To celebrate the decade of fashion in India, Vogue India curated a special show titled ‘Sari 24/7’ to promote the Indian drape and works of 60 leading designers. The show saw on its first day an eclectic union of Indian handloom & fusion jewellery by Birdhichand Ghanshyamdas Jewellers.

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To bring panache into the sarees at the show we’ve revisited the royal era with our bold and intrepid collection. Birdhichand Ghanshyamdas jewellers showcased ostentatious designs richly embellished with emeralds, rubies, diamonds, sapphires and tanzanite. The meticulously designed pieces studded with precious & semi-precious stones and encrusted with pearls, ghungroos, and vintage coins exuded élan offering a regal touch to the pastel silhouettes.  A melange of classic & contemporary, our collection at the Amazon India Fashion Week day 1 event was a flamboyant array of traditional chokers, Rani haars, dangling earrings, majestic Mathapatti,brazen bracelets/kadas, delicate anklets, big rings, all of them enveloped in a wide palette of vibrant hues.

Have a look at the array of mesmerizing jewellery  by Birdhichand Ghanshyamdas Jewellers showcased at Amazon India Fashion Week 2017

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The show space was bedecked with simple white balloons to add to the sheer elegance as models walked down the runway, adorned in bright colored stones & bold jewellery designs with the comfortable & free-flowing couture blended together for light winters ushering contrasting aesthetics.

The Eternal Magic Of Floral Jewellery

There is no sight as fresh and rejuvenating as the blooming flowers and leaves, and when this divine glory of nature is witnessed on the gorgeous jewels of Birdhichand Ghanshyamdas Jewellers, it creates a sensation that takes you to a fairy tale world.

Birdhichand Floral Jewellery

Swathed in an array of vivid hues, floral jewellery designs are something that are extremely feminine and always attractive. They exude delicacy as well as style suitable for every occasion especially the ones with ethnic outfits like weddings, Diwali, etc. The best part about the floral designs is that they don’t take any time to fit in a theme, and are always beautifully distinct in their own way !

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At Birdhichand Ghanshyamdas Jewellers, the vibrant flowers are seen swathed in bold colors and carved into a plethora of motifs created to suit the taste of every beholder and each wearer.

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Be it sapphire, rubies, emeralds, diamonds or polkis, there is no jewel that hasn’t been bathed in the magic of florals !! While floral designs are the most commonly worn and frequently designed, these are some things which never lose their spark and are incessantly timeless in nature and continue to rule hearts.

Ranging from delicate petals to oversized flowers, from the rosy pinks to the cozy blues, floral motifs have made their way to the most desired jewellery pieces of Birdhichand jewellery.

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Whenever you have an occasion coming up, be it the ongoing Navratri, Dandiya nights, Diwali celebrations or a spontaneous vacation, just turn to these enduring floral designs to make you look fresh, elegant and distinct just like every blooming flower in the garden of paradise 🙂

Birdhichand Floral