Birdhichand’s Jewellery boutique now in Country’s Capital- New Delhi!

After enticing pink city’s royals with its colossal showroom, Birdhichand Ghanshyamdas Jaipur’s recently opened the sprawling 1800 sq ft store located in one of the posh districts of Central Delhi. Featuring a scrumptious smörgasbord of the fine art of jewellery & a lavish architecture, the new store looks like a whimsical museum.

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The label’s second standalone boutique in the country and first in the Indian capital, whiffs of a soothing welcome with softly textured walls at the entry vestibule, inspired by the colonial art. With a greeting room to hail, the store gives way to a single-styled theme inspired by the Art-Deco movement that originated in the 1920s.

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Paying homage to the royal mansions of Rajasthan, space exudes a gentle fusion of British Colonial style and Rajasthan’s architecture typified by custom-made French-styled furniture, extensive use of multiple kinds of wood, and an ethereal celebration of pastel silhouettes. Swathed in a luxurious mood, the design centres on a plush space with antique showpieces, French-styled mirrored console tables, warm ship wood flooring, plush carpets and the walls painted in a delicate sage green Pantone. Balmy colours, finely curated antiques and a flamboyant display of the bespoke jewellery designs reflect the brand’s fondness for an art-filled extravagance.

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Divided into several columns, the well-lit boutique is reminiscent of Baradari – a popular symbolism of Rajasthan’s architecture where pillars are a significant part of the design layout. Also, ranging from the motifs on the floor to the shape of the mirrors, from the sturdy pillars to the revamped logo of Birdhichand, octagon remains an unswerving element of design throughout the openly spaced store.

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The style haven is designed in a layout that feels domestic and much like an opulently created home. The greeting room is followed by a large living area punctuated by partition screens exclusively designed with natural vegetable-dyed block prints. From the bucket art crystal vase by F & C Osler to the spectacular centrepiece – a chandelier from the Bikaner Palace, dating back to the 1900s, the store is a luxe spread oozing royalty & magnificence. For the weary shoppers, the store is sprinkled with cosy wooden chairs & calming couches which have been hand woven in accordance with the taste of the store. A part of the Birdhichand collection has been neatly displayed in the glass-framed almirahs, along with several object d’art that have caught the designer’s eyes over the years.

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While walking towards the end of the boutique store, a wooden door aligned with fine floral fabrics transports you to a surreal land called The Bridal Room. Made of white oak wood, the Bridal Room is the place where dreams come true. A Venetian octagonal mirror and French candle stands are a few relics of the ancients that add a sense of exclusivity & charm to the most eminent room of the boutique store. A wooden trunk specially designed in Jaipur has been placed on the left-hand side of the room, offering a theatrical experience where the bride would be seated and styled in the bespoke jewellery by Birdhichand.

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Birdichand Ghanshyamdas Jewellers: Highlights of 2016

We are about to bid adieu to the year 2016 and welcome 2017 with open arms. This is the time when we remember the good memories created in the past year and hope to create some more in the year coming up. 2016 was definitely an eventful year for Birdichand Ghanshyamdas with so many achievements to our name. As we remember the past year there are some memories that we remember precisely. Here is the list of top ten of those moments when Birdichand was in news and loved every moment of it.

1) Black book, India’s Luxury Insider featured cover Story on Birdhichand Ghanshyamdas Jewellers with Yash Agarwal in its December 2016 issue. Birdichand is grateful to Black book for including us in the year finale issue and we couldn’t be more excited.

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2) Jewelry by Birdichand has won recognition not only in India but internationally as well. The December issue of Society Magazine featured Anita Ohri- the ‘hi-sos’ hotelier of Bangkok wearing Choker necklace and Jhumki set by Birdhichand Ghanshyamdas Jewellers.

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3) “The value of colored stones appreciates multi fold due to their limited availability.” This was what Dr. Nawal Agrawal, Co-partner at Birdhichand Ghanshyamdas Jewellers had to say when one of the fastest growing lifestyle magazines Millionaireasia India covered him for an interview.

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4) Birdichand has always been popular among brides and we have always loved the attention we got from them. We were even more excited when Vogue featured our Diamond Ruby Necklace among the best jewellery to be paired with designer lehangas this wedding season.

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5) There cannot be a bigger complement to our jewelry then the most gorgeous woman on this planet adorning it. The gorgeous Aishwarya Rai Bachchan donned rings by Birdhichand Ghanshyamdas Jewellers for November’16 edition’s cover of Harper’s Bazaar Magazine.

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6) One of the highlights of year 2016 was when an array of jewellery collections by Birdichand found their way to Vogue’s October 2016 edition advertorial.

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7) As we mentioned we have always been favorite of brides and getting featured in special edition –Vogue’s wedding Show 2016 definitely felt like a winning moment. VOGUE India featured Birdhichand Ghanshyamdas Jewellers and our collection- Adaa in this edition.

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8) At Birdichand, every piece of jewelry is created with passion and perfection. So it did not come as a surprise when Earrings of Adaa by Birdhichand Ghanshyamdas Jewellers featured in the June2016 cover story of ELLE India magazine as one of their favorite Ear candies.

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9) Bracelet by Birdhichand Ghanshyamdas Jewellers was featured in, Jewel Trends inspired by architecture in Harpers Bazaar Bride India May 2016, edition. Undoubtedly we have the best designers in the industry.

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10) When ladies of royal family like Yashodhra Singh Rana, Nandini Singh Jhabua and Chandini Singh adorn jewellery by Birdhichand Ghanshyamdas Jewellers to appear in a special cover story of a magazine like Verve, we know that we are on the right track.

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2016 was surely an amazing year and Birdichand Ghanshyamdas family feels that 2017 is going to be even more merrier. Happy New Year.

An Inspiration from Nature: ‘Aranya’

Showcasing the largest selection of designs in Gold, Diamonds, Platinum, Designer Jewellery, Rubies, Emerald and other precious gemstone  jewellery, Birdhichand Ghanshyamdas Jewellers complements this range of ‘Aranya” with contemporary pieces that are truly inspired by the nature’s theme and our love for Nature.

 

The “Aranya” features intricate hand crafted contemporary jewellery in modern motif that has used traditional enameling techniques in trendy non conformist colours such as pastel pinks, Sapphires, pistachio green and so on. The “Aranya” collection features uncut diamonds and kundan influenced by the ethnic designs of  animal and floral patterns.

Birdhichand Ghanshyamdas Jewellers creates the right ambience for a wonderful jewellery shopping experience in Jaipur. Visit Birdhichand Ghanshyamdas Jewellers Store at 9, Laxmi Complex, M.I. Road, Jaipur, 302001 Ph. 14123792283+911412379226  http://www.bgjewellers.in http://www.facebook.com/birdhichand, http://www.twitter.com/birdhichand