Birdhichand at Lakme Fashion Week 2017

Sartorially speaking, the recently concluded Lakme Fashion Week offered a palette of ensembles, styles and to bedeck it all, a stunning assortment of jewellery. Midst all the fashion designer and style icons, LFW 2017 saw a mesmeric collection of jewellery pieces from the jewellery house – Birdhichand Ghanshyamdas Jewellers.

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Day 5


Bollywood Model cum Actress Urvashi Rautela Visits Birdhichand at Times Glamour Mumbai

The ravishing super model and Bollywood actress Urvashi Rautela with Creative Director of Birdhichand – Yash Agarwal during her visit to Birdhichand Ghanshyamdas Jewellers Booth at Times Glamour 2016.

Urvashi Rautela

Birdhichand Ghanshyamdas Jewellers is presenting its jewellery collection Adaa at the 3 day event Times Glamour from 19th – 21st August at Mumbai. To see the plethora of bridal & contemporary designs, many models, actresses, journalists etc arrived at the booth.



Exclusive Preview of Bridal Jewellery by Birdhichand at Grand Hyatt Mumbai

Craftsmanship that elegantly bespeak royalty of Indian women and are mesmerizing in every glance! Birdhichand Ghanshyamdas Jewellers will be showcasing ‘Adaa’ during the “Exclusive Preview of Bridal Jewellery” at Grand Hyatt, Mumbai, August 01-03, 2016.

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Mark the dates, and be there !

Showstoppers for IIJW Mumbai 2015


The 6th edition of IIJW Mumbai is all set to begin on 3rd August 2015.  Birdhichand Ghanshyamdas Jewellers has been a premier participant in IIJW having participated in all editions including IIJW New Delhi which was held in April 2013.

While our first show in IIJW 2010 presented the rocking singer Hard Kaur as the showstopper, IIJW 2011 was dazzled by the presence of gorgeous Malaika Arora Khan with the launch of Adrishya. The audience was left awestruck when the former Miss-Universe and the stunning Sushmita Sen stole the show with the launch of Aranya in 2012. The IIJW 2013 in Mumbai was a big hit with three showstoppers the ‘Queen of hearts’ Kangana Ranaut, Veteran actress Sharmila Tagore, renowned singer and actress Ila Arun and Actor Vidyut Jamwal  who presented the collection Amér.  Beautiful Parineeti Chopra walked the ramp wearing Aks- the reflection of time” in the year 2014.

Birdhichand  Ghanshyamdas Jewellers is now presenting Adaa- An Ode to Woman at IIJW Mumbai 2015. The latest collection ‘Adaa’ establishes a deep connection between the character of a woman and the kind of jewellery she wears. Inspired by the six crowning beauties whose names are etched in the history of India, whose innate sense of fashion is still remembered, it speaks volumes about how the jewellery worn by the style icons in the old times defined their style in a very wide perspective and it still continues to do so.


The new collection will be unveiled by none other than the bubbly Liril girl, Bollywood actress with a dimple smile – Preity Zinta and the gorgeous former beauty queen, Bollywood film actress- Dia Mirza !!

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Hold your breath!!

Note: Birdhicand Ghanshyamdas Jewellers Show slot is on Day 3 i.e. August 05, 2015.

For more action on IIJW 2015 follow us on Facebook:

Birdhichand Ghanshyamdas Jewellers all set for IIJW Mumbai 2014

Birdhichand Ghanshyamdas Jewellers, a brand that redefines luxury with a unique touch of innovation in a wide array of jewellery designs , is all set to present its new collection AKS at the 5th edition of IIJW Mumbai being held from 14th-16th July 2014.

Aks is a sublime reflection of time and opens the door to various parts and cultures of historic eras.

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Birdhichand has been a premier participant in IIJW having participated in all editions including IIJW New Delhi which was held in April 2013. Be it the Egyptian dancers in IIJW 2011, 3D projection in 2012, the set of royal train in IIJW New Delhi 2013 and the facsimile of Amer fort of Rajasthan at Mumbai 2013, Birdhichand has always hypnotized the audience with its innovative themes and dazzling jewellery.

The costumes of the show have been designed by the leading fashion designer Shyamal & Bhumika. This event will be graced by the young and ravishing Indian film actress, Parineeti Chopra as the showstopper.


Glamorous Showstopper of Birdhichand at IIJW Mumbai 2014

As IIJW 2014 is not too far away now, it’s time to rewind and relive the beautiful memories that Birdhichand Ghanshyamdas Jewellers have experienced at the leading fashion and jewellery show of India.

In the year 2011, Birdhichand Ghanshyamdas Jewellers launched a collection ‘Adrishya‘ that was designed with a unique technique where gold jewellery was bedecked with precious colored stones without the gold visible at all. Adrishya was launched at IIJW Mumbai with show stopper being the sensational Bollywood Diva, Malaika Arora Khan.


In the year 2012, after Adrishya made its mark in the history of jewellery, Birdhichand Ghanshyamdas Jewellers unveiled their new range of contemporary jewellery ‘Aranya’ at IIJW Mumbai. Aranya meaning ‘forest’ was a poetic inspiration of nature, flowers, leaves and most importantly the fauna of India. The designs featured various birds and animals like elephant, peacock and was an exquisite theme in itself. Aranya was launched by the gorgeous former Miss Universe and leading Indian film actress Sushmita Sen.


In 2013, Birdhichand Ghanshyamdas Jewellers, who are known to come up with a new theme and marvelous craftsmanship with every collection, designed something that had never been done before. They designed a collection that was inspired by the pristine architecture of Rajasthan and named it after a fort that is known as one of the most bewildering architectural marvels, Amér. 

Amér was launched at IIJW New Delhi 2013 with the stunning former Miss-Universe and Bollywood actress Lara Dutta.

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 At IIJW Mumbai 2013, Birdhichand once again dazzled the audience with its theme “Reflection of undying charm of Rajasthan in Indian Cinema” and presented Amér with four showstoppers depicting different eras of Indian cinema. The royal and beautiful Sharmila Tagore, the talented Rajasthani folk singer and actress, Ila Arun , the contemporary actress Kangana Ranaut and the handsome model turned actor Vidyut Jamwal scorched the ramp.

We are all set to launch our new collection AKS inspired by the journey of time and reflection of the vivid cultures all around the world at IIJW Mumbai 2014, on 16th July with the breath taking showstopper Parineeti Chopra.

Are you ready for this fashion extravaganza?



Birdhichand Ghanshyamdas Jewellers scorch the ramp with their new collection Amér at IIJW Mumbai 2013

Enthused by the magnificent architecture of the Amer fort of Jaipur and other forts & palaces of Rajasthan, Amér, the new jewellery collection by Birdhichand Ghanshyamdas Jewellers dazzled the ramp at IIJW Mumbai, 2013.  Birdhichand Ghanshyamdas Jewellers created the facsimile of the magnanimous fort of Amer on the ramp with the life-sized Ganesh Pol gate in the center, while the beautiful arches and parkotawalls of Rajasthan magically surrounded the audience making them feel shielded by the esteemed fortress.


The theme “Reflection of undying charm of Rajasthan in Indian Cinema” showcased the soulful spirit of Rajasthan and its splendid architecture through movie sequences and songs of three different eras of Indian Cinema; the beginning era during the silent movies period, Middle and the Modern era.

The evening was graced with three showstoppers depicting three eras. The gracious Sharmila Tagore walked the ramp in pristine glory dressed in a lovely saree and a Mughal styled jacket blouse adorned with the alluring jewelry from the Amér collection.


In a charming long black jacket dress with a gypsy look, came Ila Arun, embellished with the unique chunk of jewelry that caught many eyeballs. And the talented Ila Arun adds magic to the ramp by performing on Rajasthani folk songs.

Ila Arun

The gorgeous Kangana Ranaut then sashayed the ramp in her exquisitely designed lehenga-choli festooned with a stunning necklace from Amér. Along with her, came the dashing beau, the model-turned actor, Vidyut Jammwal.



Creative Director of Birdhichand, Mr Yash Agarwal walked the ramp with all four Show Stoppers.


The show featured signature pieces from the new collection Amér, embellished with white and natural fancy colored pink and yellow canary diamonds in full cut, rose cut and uncut shapes further adorned with lush green emeralds, natural basara pearls and rubies.

The ramp saw an exciting mélange of Sarees, Anarkalis, Lehenga-cholis, and dresses, all wrapped in a beautiful palette of colors designed by Pallavi Jaipur. 

The leading Indian choreographer Achala Sachdev immaculately choreographed the show.