Celebrating the magnificence & valour of the glorious women of India, Birdhichand Ghanshyamdas Jewellers presented their spectacular collection – Adaa at ‘Happily Ever After’ – an Installation Show by leading Indian designer Anamika Khanna, on the opening day of FDCI India Couture Week 2017.
The array of jewellery designs adorned by around 50 installations was a surreal walk through an Indian bride’s wonderland where she meets some wondrous rituals and unveils a different shade of her at every step. With allusions to ancient India in its hints of modernity, each design entwines in it a concoction of boldness and delicacy, just like a beatific Indian bride. The signature pieces of the bridal collection have been designed with inlaying of rose cut diamonds and other gemstones in bold pieces of emeralds & rubies adorned by various mannequins representing the different moods of an Indian bride. Emeralds in vivacious hues hailing from different origins, diamonds with various cuts viz. full cut brilliant, rose cut & flat cut in the palette of white, canary yellow & vivid pink, the alluring tanzanite & natural basara pearls add a facet of exclusiveness & opulence to the bridal charm. The customs & traditions of a wedding are woven in the jewellery designs and swathed in flamboyant colors enveloping all the pious ceremonies of an Indian bride.
Birdhichand Ghanshyamdas Jewellers stands as a paragon of innovation and panache for six decades in the segment of luxury jewellery houses with Yash Agarwal being the brain behind all the designing concepts and themes of new collections. An unconventional fusion of jewellery styles by Birdhichand finds an edge in terms of innovation and vogue especially in terms of its bridal jewellery. The latest collection Adaa draws its inspiration from six iconic beauties of India viz. Maharani Gayatri Devi, Sita Devi, Umrao Jaan, Jodha Bai, Queen Niloufer and Razia Sultan, who were known for their innate sense of style and fashion.